On a day when CIO Magazine reported on an Uptime Institute study indicating that only 13% of enterprise loads are operating in the Cloud, Google is holding its Google Cloud Next conference in London.
The key message is that Google is in the cloud hosting game for the longterm and is offering to partner enterprises through their Digital Strategies and to help them unlock the value of their data.
One of their most impresive case studies is helping LUSH the bathroom smellies company to move its global operations to Google Cloud Platform in just 22 days.
Otherwise Google is trying to make a compelling case for its offerings in terms of flexibility of scaling an pricing, the richness of G suite in the collaboration and app devleopment space, AI and bot support as well as data management and Big Data agility. All backed up by rock solid security and sharp performance.
However, for small companies and start-ups the affordability of its office apps, ubiquity of platforms and flexible pricing makes GCS a "no brainer" for consumer facing brands.
So rather than just trading on its born in the clouds heritage, google is fully positioning itself as a Cloud Builder and a Digital Rain Maker.
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