The Way of DAU - The New Digital Philosophy

For those of you who have come to accept that Digital has become the new normal, it it is not surprising to know that there is a new acronym DAU or Digital as Usual. This replaces the old one BAU or Business as Usual.

There is even a philosophy known as The Way of DAU (pronounced Dow). This is built around 10 guiding principles which encapsulate current best practice in the Digital world.

For those getting started, the principles are useful for driving adoption and practice of Digital. They are:

1.       Understand the Market;

2.       Identify what Changes Rewrite the Rules;

3.    Select High Priority Opportunities;

4.       Build Product Focused Culture and Teams ;

5.       Walk in your Customers’ Shoes;

6.       Embrace Opex;

7.       Go Lean;

8.       Cherish Information;

9.       Nurture Partnerships;

                    10.     Harness Fear of Obsolescence.

Although there is an assumption of a continuous iterative loop to be followed when applying them.

That's all for the weekend.