At this time of year, Nimbus 90 performs a survey into technology trends and issues concerned with adoption. This is based on the opinions of 100s of senior IT professionals working in the UK and is part of their symbiotic business model, research funded by suppliers and supplemented by knowledge sharing networking events.
I have just been looking at last years survey report which was interesting in how positive it was. There was a strong focus on re-inventing business models, with a high emphasis on customer experience and expectations.
The thing which really struck me was how few organisations saw a digital model as a cost cutting exercise. Although the number looking to improve operational efficiency slightly out stripped those looking to launch new products.
Key benefits anticipated included innovation, agility, customer engagement and better decision making. Though, quite sanguinely, expectations around customer loyalty were quite muted. Perhaps this was early recognition of the greater volatility of customer loyalty within the digital world when compared with traditional ways of doing business.
The one thing which did not come out was much use of AI or Machine learning. This has been a bit of a theme this year. So it will be interesting to see what comes out.
Also, sponsorship of Digital Programmes appears to be all over the place at the moment with CEOs, CIOs, CTOs, CMOs and CDOs all in on the act. Although surprisingly few COOs appear to be involved. Some of this is obviously diue to different corporate structures and sizes. but again it would be interesting to see what happens.
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