Culture Shows Up Again as the Thing Driving Agility

Forbes Insights and the Scrum Alliance have got together to publish a recent report on Organisational Agility, drawn from interviews with over 1,000 C-suite executives from around the globe.

A key theme which runs through the whole report is how important Culture is to Organisational Agility. (Something which I emphasised in "The Way of DAU"). Additionally, there are some compelling findings about the benefits of organisational agility. Over 50% of respondents identified benefits in the areas of:

• Time to Market
• Speed of Innovation
• Employee Morale
• Ability to Attract Talent
• Competitiveness
• Financial Results
• Ability to Manage Across Geographies

To re-inforce these findings, the report focuses on the performance of leading Agile Organisations and Laggard Organisations. Whilst they represent similar proportions of the overall survey population (16% and 19% respectively), twice as many Leader Organisations enjoy annual growth of over 20% as Laggards do.

In all probability, the CxO community that the authors consulted, probably included a pool of organisation most interested in Agility, as an earlier report by McKinsey suggested that only 4% of organisations have completed an organisation wide Agile transformation.

The report looked at a number of things, including whether organisational agility was End-to-End or siloed in functions. Based on the opinions of the respondents, it appears that Operations and Technical Functions tend to be the most Agile (79% and 75% respectively), followed by the usual suspects in Sales and Marketing. Interestingly enough, Finance achieved a credible 64% vote of confidence, but HR was amongst the laggards with only 56% of respondents considering it an agile function. Considering that HR is often thought of as the "Guardian of Culture" this is a worrying gulf and should be a wake up call to HR to re-vitalise its mission.

One area that I would have liked more analysis on, was whether Leading Agile organisations already had positive innovative and collaborative cultures before they embraced Agile or had to focus on it as part of Agile Adoption.

Anyway, the take away is that all CxOs, irrespective of function, need to work on fostering the right culture.

Lessons on Innovation

Apparently Singapore has been ranked the 6th most innovative county in the world. Recently 8 innovation leaders in Singapore were asked to share their thoughts and secrets on what works.

One of the strong themes which came out was how much the culture, perceptions and mindset of business leaders affects the ability of a business to innovate.

They used a number of approaches to over come this, e.g. by trying to adopt a learning culture, by evisioning the "bank of the future" or focusing on key objectives and KPIs the business wants to achieve and working out strategies to "move the dial". One company tries to find a unifying principle by exploring key leaders aspirations, fears and "journey" to find something that they all agree to be the guiding principle for their strategy.

The other key theme which came across was how much they relied on experimentation, prototyping and piloting to help align people and test hypotheses, proving what works and learning from failures.

This is a great vindication of the approach set out in the Way of DAU or Digital as Usual,

Are You as a CxO The Real Culprit?

Digital Impacts on Business

In a recent article in the Sloan Management Review, it was mentioned that 87% of executives think that Digital will affect their market place. Yet out of the 75% who thought that their enterprises are adequately prepared, only around 10% saw it as a potential threat to their business.

This is only one symptom of the many aspects of CxO behaviour which are affecting the success of organisations which want to adopt a digital business model. Overall, there is often a lack of realisation that the CxOs themselves are inadvertently sabotaging their organisations' efforts.

Executive Behaviour Can be a Problem

In many cases, in the same manner that many executives don't understand what it means to be a project sponsor, CxOs have failed to actually engage with the issue. They don't seem to think that they should spend the time to get involved in deep market analysis and identify real game changing opportunities. They just want to automate yesterday with some sexier technology.

Additionally, they don't get the need for acting as a joined up team or building a positive culture which supports experimentation and innovation. In fact, many executive teams don't seem to understand that innovation means doing something that no one else has done before, so there are bound to be a few issues along the way as a product team discovers what works and what does not.

David Snowdon provided a great framework with the Cynefin model to explain what is involved with emerging practice and chaotic conditions.

This is why the DAF (Digital Adoption Framework) places significant emphasis on cultural change as promoted in The Way of DAU. Culture is a known inhibitor to strategy implementation, as witnessed by the well known quote that Culture Eats Strategy for Breakfast. Culture change starts with the C-Suite and ripples down. So any CxO looking for digital success, should be asking whether he or she needs to reach out work with C-suite peers to build a better team. Otherwise, failure beckons.

Executives Need To Learn How to Promote Innovation

On another tack however, a research based article on innovation and executive behaviour published in the Harvard Business Review, outlines some personal behaviour characteristics of entrepreneurial CEOs and other top executives: 

• associating, 
• questioning, 
• observing, 
• experimenting, 
• networking.

Their observation was that CEOs in successfully innovative companies take more ownership of innovation, look outwards and provide leadership to the innovation process and get personally involved.

Digital's Impact on the C-Suite

One of the interesting things about Digital Adoption and Transformation is the way in which it is impacting roles in the C-suite.

In some early adopters, the default leader for digital transformation was the CMO, as digital marketing initiatives picked up and marketing ran away with the ball.

In second wave adoption there has been a bit of a split between whether a specially appointed person, the Chief Digital Officer, should manage the business's strategic response and run all things digital. In others they have handed this to the CIO. Though occasionally the CEO has decided that this is too important and grabbed the reins him/her-self. The longer term trend does appear to gradually hand this back to IT and CIO (as discussed in previous posts).

However, there is a growing realisation, as discussed in a recent Forbes article, and in my book that culture is crucial to success. Culture needs to be aligned to a number of positives:

• Collaborative working across functional siloes
• Product and value focus
• Opex Thinking
• Tolerance of Experimentation and alignment of Risk Appetite with Value and Learning from Failure/Experience
• Customer Focus

Apparently, this is now leading to the situation where enterprises are beginning to appoint Chief Culture Officers.

Additionally, some are also appointing Chief Customer Experience Officers to reinforce the idea that the key value proposition of Digital is Excellent Customer Experience. Although in design led organisations this may be Chief Design Officers who are also interested in the customer engagement by design thinking.

One of the questions that we have to ask is how will this mature? at the end of the 19th Century as electricity started to be adopted, some organisations flirted briefly with Chief Electricity Officer roles, but they did not last long.

Will Chief Culture Officers be subsumed into Chief HR Office roles and will this change the face of HR for the better? will customer experience revert to the Chief Marketing Officer, or will CIOs hybridise and pick up aspects of these roles as part of the CDO element of their job as they delegate more technical aspects to CTOs. Or will CTOs have to become more human?

Whatever happens, CxOs will all have to rethink what their core attributes and operating models should be. Digital required disciplined team play, as well as skills and flair.

Agile at Scale

In a recent report The State Of Agile 2017: Agile At Scale Forrester stated that DevOps adoption is beginning to drive Agile adoption and that many organisations are adopting both simuultaneously in large scale transformations, i.e. they are going Lean as suggested in the 3rd layer of the DAF Framework (see: The Way of DAU (including the DAF) ).

Additionally, Forrester identifies major impediments:

• Culture & Behaviour,
• Availability and Commitment of skilled product owners,
• Effective Executive Leadership,
• Lack of project / programme frameworks

As key blockers to successful adoption which further re-inforces the Digital Adoption Framework principles and recommended activities for iteratively adopting a digital business model.

Anyone who wants to discuss can find the discussion group here on LinkedIn.

All constructive thoughts and suggestions are welcome.